Posting on your Facebook page and on Instagram is a great way to keep in touch with the people and clients who already want to keep in touch with you. But many people think Social Media and Digital Marketing are the same. They are as different as apples and even bigger apples. Social media can be a big part of an effective digital campaign, but there is so much more too digital marketing.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Search engines, social media, email, and other websites to connect with current and prospective customers. With specific tracking and targeting, it’s a direct line from you to anyone looking for your service or product.
So next time you search for something on a whim and then get served ads for that same thing on every web page you visit. You’re not being stalked, it’s just digital marketing doing its thing.