All posts

First Impressions

April 22, 2021|Ted Tobin

Okay, I admit it, I was trying to be clever with the title. You see, in Digital Marketing an impression, simply stated, is an ad. Either a video ad or some kind of graphic display that appears online.  

Our process in making campaigns for these impressions is thorough and pinpointed. We work with you to identify your customers or clients, create behavioral factors, categories, and keywords to target them, then we apply that to a certain radius or location of your choosing. Then based on your budget, buy premium inventory, which are places for those impressions to appear online in that radius, and track the success or shortcomings of your digital impressions as the days go by. 

For example, lets say you are a gym owner. You want to target people who are interested in better health and fitness.  So, we target people who frequent health food stores, subscribe to health magazines, have visited gym websites recently, and who are reading articles on getting in shape. Then, we set the radius to target those folks 15 miles around your gym. 

Based on that information, we can see that there are 500K available premium impressions per month that we can purchase. And your budget lets us secure 300K impressions of those for you every month, over a 3 month period. Then, we show you every month how it’s going.

And that’s it! Hopefully, this has filled in some blanks on what Digital Marketing is and how it works. If not, we’d be happy to talk to you more about it. We just want to make a good impression.

Related Posts